About Us

PruBSN is the country's leading takaful operator who provides financial security to families and communities across Malaysia

We serve you

Established in 2006 through the licence awarded by the Central Bank of Malaysia, PruBSN today is the country's leading Takaful operator who provides financial security to the Malaysian population and their families.

Premised on the concept of ta`awun (co-operation and mutual assistance), PruBSN offers a wide and growing range of family takaful products, covering life and medical protection, savings, education and corporate, all of which are governed by the requirements of shariah law.

Today, PruBSN has over 16,000 Takaful Agents who serve the evolving health and protection needs of more than 2,000,000 Malaysians and their families. Driving on our ‘Takaful For All. For Life’ proposition, we strive to build a strong and lasting impact to help develop Malaysia through protection of wealth and investment in capital markets, while realising our vision of being the first choice takaful provider for our people and communities.

Such rapid growth is a direct result of our customer-centric approach, multi-distribution channel strategy, innovative solutions and technological leadership.

Our vision and mission

Our vision

To be the first choice takaful provider for our people and communities.

Our mission

Securing the future of Malaysian families through innovative solutions built on Islamic values.

Our values drive everything we do

Our customer is our compass	We immerse ourselves in understanding our customers. We commit to our customers’ needs and address their pain points with speed and empathy.
We Pursue Our Entrepreneurial Spirit	We push boundaries and explore new possibilities. We are resilient, bouncing back from our failures and moving forward with new insight and energy
We Succeed Together	We win by collaborating as one team. We actively break down silos and work across all levels of the organisation.
We Respect and Care for One Another	We are empathetic and treat each other the way we would like to be treated. We respect differences and create an environment that is safe where everyone can be themselves.
We Deliver on Our Commitments	We make responsible decisions and are accountable for our actions to all stakeholders. We are responsive and execute with excellence and integrity.