Our brand, our asset
Our brand means more than product excellence. It is a measure of quality across all our actions. Our brand is all that we do and everything we say.
Great brands are driven by a single-minded thought akin to a brand promise. Our tagline at PruBSN is 'Takaful For All. For Life' It drives us to develop and offer shariah-compliant takaful products for everyone regardless of age, race or religion.
It defines a long-term commitment to both building and driving the takaful industry in Malaysia for economic and social betterment, with the ideals of empowering individual financial freedom and the growth of the Islamic Finance sector.
We are the people that do
Our “We DO” campaign celebrates the power of the human spirit and is inspired by the innovative drive and optimism in today’s generation of customers.
Meet our parent company
Prudential BSN Takaful Berhad is a joint venture company owned in part by an indirect subsidiary of Prudential plc of the United Kingdom. Neither Prudential BSN Takaful Berhad nor Prudential plc is affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom
