Our Commitment
Client charter
We create and maintain customer focus
We communicate effectively with customers
We maintain the level of service that we have promised
Service standards
Our service standards are interpreted through the level of service excellence that we aim to deliver.
When we serve you, we will:
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treat you with courtesy and respect
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be fair, open, responsive and reasonable
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give you clear, accurate and timely resolutions or help you to find clarity to your queries
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maintain the highest level of transparency, integrity and professionalism.
To help us help you, we ask that you:
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treat our staff with courtesy and respect
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ensure your application is accompanied by all information and documents required at the time of application
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provide us with all information that we request within the specified time frame
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provide appropriate feedback on our services via formal feedback channels.
These will be measured through regular client surveys and by monitoring the feedback you provide.
Pillars of commitment
Pillar 1: Takaful Made Accessible
Commitment |
Service Level |
We will make takaful products easily accessible via various channels, physically and virtually, to obtain information, participate or make enquiries. |
We offer an active engagement model wherein customers are aware of:
- List of Customer Engagement Channels including PruBSN Contact Centre and PruBSN Branches Note: Channel availability may vary from time to time, and customers will be informed accordingly. |
We will actively seek feedback, suggestions or complaints on how we can serve customers better. |
Customers are provided with available channels to provide feedback and suggestions via:
We will conduct periodic customer satisfaction feedback/surveys to ensure that customer’s needs are fulfilled. |
Expected Outcome |
Better Engagement and Improved Services |
Pillar 2: Know Your Customer
Commitment |
Service Level |
We will strive to help customers find the right product to suit their needs. |
1. Knowledgeable and ethical employees and intermediaries are available to serve customers. 2. Training:
3. Understanding Customers’ Needs
- Acknowledge and properly understand the customers’ needs and preferences. - Ask for requisite information and documents to advise the customers accordingly and in accordance with the Industry’s Code of Practice on the Personal Data Protection Act 2010. - Offer options of suitable products and services to meet the customers’ needs and wants. 4. Any options provided to customers shall be explained and on an “opt-in-basis”, e.g. riders, sharing/using customer information for marketing and research purposes. Note: Handling of customer information is governed by Bank Negara Malaysia’s Certificate Document on Management of Customer Information and Permitted Disclosures and insurers shall operate accordingly. |
Expected Outcome |
Build Trust |
Pillar 3: Timely, Transparent, and Efficient Service
Commitment |
Service Level |
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Service Level Target |
80% of customers are being served within the expected service level and timelines. |
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We will set clear responsibilities towards customers and uphold it. |
A standard commitment on clear responsibilities to be a mandatory write up on all client charters should cover the following guiding principles:- 1. A clear and concise objective of the Charter 2. Values to be provided to the customer, e.g. fairness, transparency, integrity, ethics, professionalism, timeliness. 3. Efficient/effective communication channels. |
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We will set clear expectation on time taken for various services. |
1. Delivery of Services:
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We will ensure efficient certificate servicing and providing relevant documentation in a timely manner |
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We will ensure efficient certificate servicing and provide relevant documentation in a timely manner Family Takaful |
Family Takaful
1. Standard cases – within 5 working days. 2. Additional information required / pre-existing medical condition / complex cases – within 10 working days
- Certificate Changes (Financial): 1. Standard cases - within 5 working days 2. Non-Standard cases – within 10 working days 3. Revival: within 10 working days (with payment & complete documentation)
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We will be open and transparent in our dealings. |
The following information shall be easily accessible and made available through the various channels of communication such as branch/brochures/call centre/corporate website:
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We will follow through and provide the requisite answers / updates to customers’ queries and complaints promptly. |
Phone:
Written (email, fax, written letter and social media):
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We will ensure consistent and thorough complaints handling. |
Note: Complaints management and timeline is governed by the guidelines spelt out by Bank Negara Malaysia (BNM) and takaful operators will operate accordingly. |
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Expected Outcome |
Customer Satisfaction |
Pillar 4: Fair, Timely, and Transparent Claims Settlement Process
Commitment |
Service Level |
We will set clear timeline for claims settlement process and strive to settle claims within these prescribed timeline and in a transparent manner. |
To set clear timeline for claims settlement process and strive to settle claims within these prescribed timelines and in a transparent manner by adopting the following procedures:
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We will inform customer of the next level of escalation if the claims settlement / rejection is not to his/her satisfaction. |
To keep the customer informed of the next level of escalation if the claims settlement /repudiation is not to his / her satisfaction.
(Formerly known as Financial Mediation Bureau) Level 14, Main Block, Menara Takaful Malaysia No. 4 Jalan Sultan Sulaiman 50000 Kuala Lumpur Tel: +603 2272 2811 Fax: 03-2272 1577 Email: enquiry@ofs.org.my Website: www.ofs.org.my Or If your complaint does not fall within the purview of the OFS, you may refer your complaint to the Laman Informasi Nasihat dan Khidmat (LINK) of Bank Negara Malaysia (BNM) at the following address: BNMTELELINK, Jabatan LINK & Pejabat Wilayah Bank Negara Malaysia, Fax: 03-2174 1515 E-mail: bnmtelelink@bnm.gov.my |
Expected Outcome |
Provide Peace of Mind to Customer |
Treat customers
fairly charter
The Chairman, the board and senior management are committed to deliver good financial consumer outcomes to our customers. We believe in building long-term and mutually beneficial relationships with our customers. This Charter specifies our commitment to provide the highest standards of fairness in all our dealings with our customers.
To protect the interests and financial well-being of our customers:
We commit to embed fair dealing into our company’s corporate culture and core values |
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We commit to ensure that customers are provided with fair terms |
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We commit to ensure that customers are provided with clear, relevant and timely information on financial services and products |
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We commit to ensure that our staff, representatives and agents exercise due care, skill and diligence when dealing with customers |
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Service guide
We maintain a high level of service among our agents and other intermediaries as part of our commitment to you.