As a takaful operator which underlying business is based on mutual protection and cooperative measures for common good, we have established our own charitable arm PruBSN Prihatin on 23 March 2015 to apply the same high level of commitment to serve the long-term well-being of communities where our business operates.

Through PruBSN Prihatin, we provide access to education and life skills, health and well-being, and disaster relief for disadvantaged families and communities around Malaysia. In achieving our objectives, we collaborate actively with our partners to design, deliver and measure our flagship programmes nationwide towards a better Malaysia.

Effective 01 January 2020, PruBSN Prihatin is a society which is approved under subsection 44(6) of the Income Tax Act 1967. All cash donations made to PruBSN Prihatin within Malaysia are tax deductible.