PRESS RELEASE
For Immediate Release
PRUDENTIAL BSN TAKAFUL NAMED BEST FAMILY TAKAFUL OPERATOR FOR 11TH CONSECUTIVE YEAR
Genting Highlands, May 14, 2024 – Prudential BSN Takaful Berhad (PruBSN) proudly announced its 11th consecutive win as Malaysia’s Best Takaful Operator Family Takaful Agency Business. Recognised during the esteemed Takaful Star Awards 2024, the remarkable achievement underscores PruBSN’s commitment to safeguarding Malaysians’ lives and their families through Shariah-compliant products. The takaful provider was awarded for its dedication to safeguarding families and giving them a sense of assurance to face life’s uncertainties, regardless of one’s age, race or religion.
The prestigious accolade stands as a testament to PruBSN's ability in developing and delivering unparalleled family takaful services. Achieving this over one decade of recognition solidifies PruBSN's leadership in the industry. This recognition also underscores the profound trust Malaysians place in PruBSN, resulting in their choice to entrust their lives to the takaful provider for peace of mind.
According to the Malaysian Takaful Association, an alarming 46% of Malaysians lack any form of financial protection.1 This achievement as Malaysia’s Best Takaful Operator Family Takaful Agency Business not only reaffirms PruBSN's progress in tackling this concern but also underscores the urgent need for Malaysians to unite with PruBSN in safeguarding their financial well-being.
Wan Saifulrizal Wan Ismail, CEO of Prudential BSN Takaful Berhad stated “Here at PruBSN, we strive to protect family legacies, give Malaysians access to quality healthcare and secure the well-being of future generations. Winning the title of Best Takaful Operator Family Takaful Agency Business for the eleventh year in the row reaffirms our dedication to this cause. In life, we are often faced with unforeseen circumstances that throw us a curveball, so the importance of financial protection must not be understated. As one of Malaysia’s trusted takaful providers we remain committed in ensuring our solutions are tailored ‘For Every Life, For Every Future’.”
The Takaful Star Awards is also a platform to recognize the dedication and efforts of Takaful leaders, managers and agents who have stood together to propel the takaful industry forward. PruBSN attributes its success to its dedicated team of agents who give their best to offer the best service, thus fostering a client base built on trust and reliability. Their determination to stay relevant to Malaysians through personalized services has strengthened PruBSN’s position as a takaful provider of choice for families.
During the prestigious award ceremony, PruBSN's dedication to serving Malaysians was not only acknowledged but also celebrated through the accolades earned by PruBSN staff and takaful consultants. The team’s commitment led to several noteworthy achievements, including the prestigious titles of Top Agency Manager (Direct), Top Agency Manager (Group), MDRT Builder Award, and MTA Members Companies Top Agency/Agent/Intermediaries award. Since its inception, PruBSN has focused on providing Malaysians with access to extensive takaful plans. This was clearly reflected when the brand received recognition in categories such as Race for Cover (Terms), Race for Cover (Critical Illness) and Race for Cover (Microtakaful) – an initiative aimed at extending protection to low-income households.
PruBSN offers a diverse array of financial protection plans designed to empower Malaysians to lead worry-free lives, with a commitment to delivering holistic takaful solutions. Their products offer robust protection for families, equipping Malaysian families with the peace of mind to navigate the future. PruBSN places priority on continuously aligning their offerings with the evolving needs of customers. In recognition of their dedication to innovation, the takaful operator was also honoured with the Innovation Award for the NextGen Underwriting Project, reinforcing their pledge to seamlessly cater to their customers' needs.
“As PruBSN celebrates the significant milestone, we will remain steadfast in our commitment to deliver exceptional value, empowering Malaysians and their loved ones to confidently face the future without the burden of financial vulnerability. By standing firm on our belief of doing everything based on the concept of Ta’awun (co-operation and mutual assistance) Malaysians can only expect financial protection that’s grounded on value, trust and integrity. PruBSN will continue to place the needs of Malaysian families at the core of our services, setting the benchmark of excellence in the family takaful industry,” added Wan Saifulrizal Wan Ismail.