Innovation and Digitalization

Innovation and digitalization are key in PruBSN’s strategic direction and sustainability agenda. Our early adoption of technological advancement and digitalization has allowed PruBSN to seamlessly and continuously provide customers with end-to-end Takaful services online, even during the pandemic years of 2020 and 2021. Post-pandemic, we continue to take strategic decisions to invest in innovation and digital solutions allowing us to increase our reach and enhance the PruBSN customer experience. As we push our limits to help people get the best out of life, we hold fast to our commitment to make the world a better place.

Reducing Customer’s Digital Footprint

• Promoting community empowerment through self-service capabilities

• Towards 100% online payment

• Towards 100% eCredit

• Towards 100% eCorrespondence

• Towards 100% online transactions

• Towards 100% eClaims submissions